For this post, describe and explain one advertisement that has appealed to you on an emotional, psychological level.
For example, one commercial that sticks in my head is the Geico caveman commercial, especially the one where the caveman is working in an office and then runs into the street, rips off his tie and dress shirt, and goes bowling with his fellow cavemen. I have no patience for meetings or formality, so this commercial reflects my desire for creativity and freedom. If I were looking to Mark and Pearson's book for the accurate classification, I would say this commercial reflects the Outlaw and Magician. The caveman both breaks the rules and makes something "true," even if that truth is just a night out bowling (and I don't even bowl)...
Wednesday, May 18, 2011
As we discussed in class, our last text will probably be the easiest (and most enjoyable) for you to read. Our first two texts have given us a solid background in archetypes, and in The Hero and the Outlaw, Mark and Pearson apply that information to a specific context: advertising.
For this first post of the text, read the first 47 pages and find a quote that helps answer the following question: "How do archetypes affect our consciousness?"
Then, briefly skim the rest of the book to get a sense of how Mark and Pearson structure their analysis.