For this post, describe the following areas as they relate to your final essay. You may change your minds at any time; this is just to let me know we are all on topic.
1. What department/program/club/event are you using as your focus? Who is your audience? The more specific you can make your audience, the more effective your essay will be.
2. On what advertising form/medium will your essay focus? A poster? A website? A flier? A commercial?
3. What are the strengths/weaknesses of the current advertisement?
4. Which symbols/archetypes are you proposing the department/program emphasize?