Mark and Pearson divide and classify archetypal figures into twelve categories:
The Innocent embodies the childlike characteristics of optimism and being naive ("Initially, the innocent has a child-like quality of naivete and a simple even unconscious dependence" 55);
The Explorer embodies the search for a better world that will fit and reflect one's inner hopes and desires and appears often in fairy tales ("The explorer is the simple desire to hit the open road and to be in the wild, wide-open spaces of nature to experience the joy of discovery" 72);
The Sage is one who uses intelligence to understand the world ("Their faith is in the capacity of humankind to learn and grow in ways that allow us to create a better world" 88);
The Hero saves the day and brings triumph for all ("The hero wants to make the world a better place" 106);
The Outlaw refuses to conform ("Finding their identity outside the current social structure, such outlaws are faithful to deeper, truer values than the prevailing ones. Such outlaws are romantic figures ready to disrupt society that has succumbed to tyranny, repression, conformity, or cynicism" 123);
The Magician uses 'magical' powers to influence others or to transform their surroundings to their advantage ("Most basic to the magician is the desire to search out the fundamental laws of how things work and to apply these principles to getting things done" 140);
The Regular Guy/Gal (Everyman/woman) has no outstanding noticeable characteristics; s/he blends in and is 'normal' like everyone else ("The regular guy/gal demonstrates the virtues of simply being an ordinary person just like others" 165);
The Lover is one who uses beauty to attract others ("The lover archetype governs all sorts of human love, from parental love to friendship to spiritual love, but it is most important to romantic love" 178);
The Jester (Trickster) is one who is cunning, mischievous, and playful ("The jester archetype includes the clown, the trickster, and anyone at all who loves to play or cut up" 196);
The Caregiver is one who tends to others who may not be able to care for themselves ("Throughout time, symbols of caregiving expressed mostly as a powerful maternal figure have been alternatively sentimentalized and demonized" 209);
The Creator is an inventor or someone or something that embodies a higher power of creation ("The creator is not about fitting in but about self-expression" 227);
The Ruler embodies power and control ("The ruler knows that the best thing to do to avoid chaos is to take control" 244).
For this post, analyze one print advertisement, and explain how it uses one or more of these archetypal figures.